Users’ opinion towards selected consumer products

Scientific Committee on Consumer Products SCCP OPINION ON Diethylene glycol

A Case Study on Consumer Buying Behavior towards Selected FMCG Products

The consumer behaviour plays an important role in marketing of fast moving consumer goods.This behaviour is effected by various factors.In the present era of globalisation needs and wants of consumers changes with time.The fast moving consumer goods (FMCG) sector contributes a lot to the growth of India’s GDP.Therefore it is neccesary to identify the changes in consumer buying behaviour towards...

Scientific Committee on Consumer Products SCCP PRELIMINARY OPINION ON SAFETY OF NANOMATERIALS IN COSMETIC PRODUCTS

Chemicals in consumer products Towards a safe and sustainable use

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Consumer Offense towards the Advertising of Some Gender-related Products

Causing people to take offense can occur when a marketer undertakes a controversial advertising campaign. What can make this a particularly important issue is when companies make what for many individuals is a controversial product, like condoms, erectile dysfunction drugs, feminine hygiene products and certain kinds of underwear. Such companies manufacture legitimate products for their target ...